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Field notes from the lagoon

Product thinking, growth experiments and engineering stories from the team building Lagoon. Written by the people doing the work, a few times a month.

FeaturedProduct

From NPS to roadmap in four moves

NPS is a doorbell, not a diagnosis. Here is the pipeline we use to turn a blunt score into roadmap decisions you can defend.

Devon OkaforCo-founder and CTO

4 min read

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  • Growth

    Pricing feedback loops that actually close

    Pricing is not an annual offsite decision. It is a system that emits signal every day, if you build the loops to catch it.

    Mara IosefoCo-founder and CEO

    4 min read

  • Engineering

    Shipping a changelog people read

    Our changelog went from a rounding error to our second most visited page. The product did not change. The writing and the pipeline did.

    Devon OkaforCo-founder and CTO

    4 min read

  • Product

    How we think about customer signal

    Feedback is not a pile of quotes. It is a stream of signal, and treating it that way changes what your product team ships.

    Mara IosefoCo-founder and CEO

    4 min read