We built the tool we kept wishing for
Lagoon exists because squeezing ten thousand customer voices into three bullet points never felt honest. Here is the story, the numbers and the crew.
Built because we were tired of guessing
Lagoon started in 2023 as a spreadsheet with eleven tabs. Mara was leading customer research at a fast-growing SaaS company, Devon was building the data pipelines behind it, and every quarter they watched the same ritual: thousands of customer messages compressed into three bullet points that nobody in the room fully trusted.
The problem was never a shortage of feedback. It was that feedback lived everywhere: support tickets, sales notes, app reviews, survey comments, call transcripts. By the time anyone stitched the fragments together, the quarter was over and the roadmap was already set. So they built the tool they kept wishing existed, a place where every piece of customer signal lands, gets clustered into themes, and stays connected to the accounts behind it.
Today Lagoon reads the room for product teams around the world, from seed-stage startups to public companies. The spreadsheet is gone, the ritual takes eleven minutes, and roadmap conversations start from evidence instead of the loudest anecdote.
2,400+
product teams run their feedback through Lagoon
18M
feedback items clustered into themes to date
94%
of teams are still weekly active a year after signup
The crew behind the calm
Four people, three time zones, one shared ritual: reading customer feedback before breakfast.
Mara Iosefo
Co-founder and CEO
Eight years of customer research before Lagoon. Still reads ten raw quotes with her first coffee.
Devon Okafor
Co-founder and CTO
Owns the clustering pipeline. Believes a fast answer is a form of honesty.
Sofia Marchetti
Head of Design
Turns dense signal into screens people actually enjoy reading.
Ravi Menon
Founding Engineer
Keeps the integrations flowing and the 99.98% uptime intact.
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